Prefequity backs TLC Marketing Worldwide

TLC Marketing Worldwide is the award-winning specialist promotional agency that runs innovative campaigns for global consumer brands.

Headquartered in London and employing 400 people, the company runs over 500 campaigns each year out of its network of 19 offices covering every continent. Campaigns are designed to bring brands “alive” by offering consumer experiences that drive acquisition, retention and loyalty through strategically planned conceptual promotions. Clients include 60 of Fortune’s Top 100 brands. Prefequity has provided a long-term investment to fund the company’s continuing growth.

Theo Dickens, Managing Partner at Prefequity who will join the board, commented: “We are delighted to have added TLC Marketing Worldwide to our portfolio. The company is led by an ambitious management team that has built a robust business enjoying strong relationships with an impressive breadth of global brands. Our investment is confirmation of the continuing demand for capital from high-quality UK businesses that are looking to grow.”

Nick True, Chairman of TLC Marketing Worldwide, added: “We welcome this investment from Prefequity as it gives us a solid base to address the enormous opportunities we are focused on delivering across both new and existing markets as we roll out innovative products and services such as our “Pure Loyalty” solution. We have built a good relationship with the Prefequity team over the course of the transaction and look forward to working with our new partners to achieve our 2020 vision for the company.”