Prefequity successfully exits its investment in TLC Marketing

TLC Marketing Worldwide is the award-winning specialist promotional agency that runs innovative campaigns for global consumer brands.

Headquartered in London and employing 300 people, the company runs over 500 campaigns each year out of its network of 15 offices covering 5 continents. Campaigns are designed to bring brands alive by offering consumer experiences that drive acquisition, retention and loyalty through strategically planned conceptual promotions. Clients include 60 of Fortune’s Top 100 brands.

In 2017 Prefequity made a long-term investment in TLC Marketing, which it followed in 2019 with additional investment to support the company’s continued growth. Over the five years of Prefequity’s involvement, the company’s EBITDA has more than doubled as management has focused on margins and improved the operational effectiveness of the business.

The exit was achieved via a refinancing process run by Clearwater Debt Advisory.

Theo Dickens, Managing Partner at Prefequity, said: “We are delighted with the performance of our investment in TLC Marketing. It’s further evidence of our ability to deliver high double-digit returns to investors with downside protection by identifying and backing first-class owner-managers that are looking for a non-controlling alternative to private equity”.

Nick True, Chairman of TLC Marketing, said: “I’d like to thank our partners at Prefequity for the significant contribution they have made to the business, which has been a major driver of our growth in recent years. The capital and advice provided by Prefequity have played a vital part in our ongoing success story.”